WALLA WALLA -- Sapolil Cellars is kicking off its first in a series of big name blues performer concerts at their downtown tasting room tonight. And for the first time, the business will serve hard liquor right alongside the house wines.
Winemaker and co-owner Abigail Schwerin said their goal is to bring major Pacific Northwest blues headliners to perform at their small venue and still turn a profit.
The first in their monthly series of performers will be "Billy Roy Danger & The Rectifiers," a Tacoma-based "throw down red hot and twangy" four-piece band.
Schwerin noted that though there will be a $10 cover at the door, that charge won't bring in anywhere near what is needed to pay for major performers like Billy Roy Danger, which is why hard liquor will be served at their monthly big names blues performers concerts.
"Because we are a small venue, we are limited ultimately by the price tags that are associated with the big names," Schwerin said. And she noted offering a full bar will help attract more listeners to the concert and offer more revenue, by providing something other than wine.
"We have to absolutely fill this room. We have to absolutely make sure we have filled it. And it is not enough just to serve wine to bring in the acts we want," Schwerin said.
Other performers schedule for spring concerts at Sapolil Cellars include "The Fat Tones" and "The Vaughn Jensen Band."
Tickets for "Billy Roy Danger & The Rectifiers" are available at the door, which open at 7 p.m. tonight. Performances will be 8-11 p.m. Sapolil Cellars is at 15 E. Main St.
Alfred Diaz can be reached at email@example.com or 526-8325.