Tru Cellars reopens as area's first sparkling winery


The brown paper is coming off the windows at Tru Cellars today.

A revamped tasting room for Walla Walla's ultra sparkling winery -- the first of its kind in Walla Walla ¬?-- is re-opening at 26 E. Main St., next to Starbucks.

The reopening was slated for noon today. The business was started in 2005 by Chad Diltz and opened its downtown destination just a couple of years ago.

Located in the former spot of Cheval, it quickly became known as a place for baubles as well as bubbles. Tru offered an array of fashion and accessories in addition to its bottles of Viognier, chardonnay, signature Blanc de Blanc and more.

According to the grapevine, the space has undergone a conversion into a sparkling wine tasting lounge.

New paint, art and furniture have definitely been part of the equation, according to Twitter updates from Tru.

Lunch boxes from Salumiere Cesario are also slated for serving in the tasting room on weekends. To learn a little more about the business, visit .


Feeling a little out of place in the world of social media?

A seminar in Dayton on Monday is designed to help businesses navigate their way to better business opportunities through Facebook and other sites.

The free event takes place at 6 p.m. in the Delany meeting room at the Dayton Library. The event is hosted by the Dayton Chamber of Commerce and the Union-Bulletin.

U-B online/social media coordinator Jeremy Gonzalez will explain how businesses can use social media to grow and why sites like Facebook, YouTube and Twitter are needed.

For more information, call the Dayton Chamber at 509-382-4825.


Coffee and comics.

That's what Dutch Bros. Coffee is serving during the month of April.

The Oregon-based franchise has introduced its first full-length comic book -- "Dutch Bros. Freedom Fighters." About 50,000 copies of the graphic novel are expected to be distributed free to customers through the month at all 159 Dutch Bros. locations.

The giveaway continues the company's mission to give back to communities. Though largely done through charitable donations, this time the effort is intended to entertain, company officials said in an announcement.

The comic is a project of Brant Boersma, son of Dutch Bros. co-founder Dane Boersma. The younger Boersma also conceptualized the "Dutch Mafia" character for which the company has become well known. As that characters and others in the Dutch family developed, a comic book seemed like a natural next step.

Things fell into place after the re-opening of Iguana Comics and Gifts in Grants Pass, Ore. The shop had been a favorite hangout of Boersma's in his childhood but had closed 12 years before owner Jeff Egli re-opened. Boersma approached Egli about illustrating a comic book. Writer Jason Hetzer, who happens to be Boersma's cousin, brought the story to life, according to the announcement. The rest, as they say, is history.

The characters include female superhero Penny Princess; a dragon in need of his morning coffee; and an evil Mad Cow and his martial-arts-trained frog sidekick.

Local coffee/comic-lovers can pick up their copies at the Walla Walla franchise owned by Dave Beamer at 630 S. Ninth Ave.

Strictly Business is a local business column. Vicki Hillhouse can be reached at or 526-8321.


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