'Lather, Rinse, Defeat.' a local spin on TV's 'Shear Genius'

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A reality television program that challenges hair stylists to cut, color, curl and comb their way to the top of the pack has inspired a similar beauty battle at the local level.

Hairstylists throughout the area will go head-to-head in a four-week competition that will put their skills to the test for a good cause.

"Lather, Rinse, Defeat." will showcase the talent of local stylists while also raising awareness of J.U.G.S. -- Just Us Girls Sharing -- a nonprofit organization created to help educate people on and raise funds for breast cancer awareness.

According to an announcement from organizer Jan Corn, owner of Impress Salon, the event will be a local version of the Bravo reality show "Shear Genius."

Participating stylists will be divided into four teams using a lottery system.

The competition will take place over four Mondays, starting March 7, at different salons, where competitors will perform challenges inspired by participating area businesses.

Inspiration for the challenges will be provided by Amy Glase of Studio Opal, Skip Cundiff of Falkenberg's Jewelers and mixologist Matthew Price-Hunnington. Team members will change per challenge, allowing stylists the opportunity to work with new team members each week. Stylists will accumulate individual points through on-site judging during each Monday challenge, with the additional opportunity for public Facebook voting.

The kickoff to the competition begins Feb. 28, when the first challenge will be revealed and the first round of teams will be selected. Hosting salons will include Impress Salon, Beehive Cut & Color Bar, City Slickers and Misbehaven Spa & Salon.

The final round will culminate with a finale runway show, dinner and "Pink Ball" scheduled for April 9 at the Pavilion Exhibition Hall at the Walla Walla County Fairgrounds. For more details, call Jan Corn at 529-3534 or contact Sallyann Corn at sallyanncorn@gmail.com .

Strictly Business is a local business column. Vicki Hillhouse can be reached at vickihillhouse@wwub.com or 526-8321.

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