Sunset magazine fetes Walla Walla man with achievement award


Allen Shoup, a pioneer of Washington's wine industry and the founder of Walla Walla's Long Shadows Vintners, was feted by Sunset as the magazine's second recipient of its Lifetime Achievement Award.

Shoup and 50 other western wine figures were recognized Sept. 30 at the Sunset Western Wine Awards Gala in Pismo Beach, Calif.

Lowden winery Woodward Canyon was also recognized at the event for its 2010 chardonnay in the category of white wines between the $41 and $60 price range.

Other local wineries that were finalists for awards were Waterbrook for its 2008 merlot in the category of red wines under $15; and Gramercy Cellars for its 2009 "John Lewis" syrah in the category of red wines $61 and over.

Caleb Foster, co-owner and winemaker at Buty Winery, was among the three finalists for Winemaker of the Year.

The Lifetime Achievement Award is one Sunset began awarding just last year. The recipient is a person in the wine industry who has contributed the majority of their life to furthering the quality and reputation of wine in the west, according to the magazine's announcement.

"Allen has been a critical force in growing the Washington wine industry, both by innovating, so that others could come behind and achieve greatness, and in serving as ambassador to the world," Sara Schneider, Sunset's wine editor, said in a prepared statement.

Shoup is managing partner of Walla Walla-based Long Shadows, a coterie of ultra-premium wineries run in partnership with internationally acclaimed winemakers from every major wine region in the world.

He is also managing partner of The Benches at Wallula Gap, a 650-acre vineyard in Horse Heaven Hills.

Before those ventures he spent 20 years building Chateau Ste. Michelle and its affiliate wineries. He served as CEO for that company for 17 years.

Under his leadership the small, relatively quiet winery in Woodinville grew into one of the most well known brands with wines such as Columbia Crest and Domaine Ste. Michelle. His joint ventures brought Tuscany's Piero Antinori and Germany's Dr. Ernst Loosen to Washington. Through these interactions came luxury wine Col Solare and Eroica, a wine credited with sparking a Riesling renaissance.

Shoup was chosen for the honor by Sunset's editors. The Western Wine Awards winners will be featured in the November issue of Sunset magazine.


The Destination Walla Walla booth on Main Street has changed its hours for the season.

The booth, a visitor center located next to Starbucks and stocked with maps, brochures and information about places to go and things to see in Walla Walla, operates Thursday-Sunday, 10 a.m.-4 p.m. For more information, call 525-8799.

Strictly Business is a local business column. Vicki Hillhouse can be reached at or 526-8321.


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