WALLA WALLA - Visitors to downtown Walla Walla can get some pink treatment Friday and raise money and awareness for local cancer patients.
A portion of First Avenue, near Main Street, will be shut down from noon until 5 p.m. for "Paint the Town Pink," the annual festival presented by Just Us Girls Sharing - more commonly known by its acronym "JUGS."
Merchants will set up booths along the street, offering pink hair extensions and feathers, face-painting, mask decorating, palm reading and chair massage. A photo booth will be set up, and cotton candy will be sold, said JUGS founder and President Amy Vixie in an announcement.
The nonprofit JUGS created the event to raise money for local cancer patients. Proceeds are distributed locally.
In addition to the prominent pink for which the event is known, this year's festival will also have a masquerade theme.
"It's a lot like a street fair/carnival mashup," Vixie said in a release.
What started as an event to raise money through the sale of pink hair extensions has grown, she continued. Merchants are getting into the spirit of the fundraiser with their own touch on activities.
Vixie said Macy's will offer a make-up touch-up booth. The Power House Theatre is providing a Marilyn Monroe cutout so visitors can pose with the cardboard bombshell for photos.
Last year's event raised $5,000. "We're hoping to meet and exceed that amount this year with more booths, more fun events and more local businesses getting involved," said JUGS Vice President and Treasurer Traci Jensen, in a statement.
Also offered this year will be coupon books featuring special deals from various merchants. The books will be sold for $5. Businesses with coupons inside for items such as pink clothes or special drink offers will have pink balloon bouquets set up outside.
Businesses involved in the festival this year include Holly's Flowers, Bliss Spa & Salon, Impress Salon, Stone Soup Caf, Renovation Specialists, Melissa Brown Photography, Auto Dynaics, Four Feathered Sparrow, Hands of Hope Massage, Beehive Cut & Color Bar and babycakes.
The downtown street fair will culminate with a Paint the Evening Pink after-party at Public House 124. A pink-themed drink special will be available to help support JUGS and the event.
For more information, visit just-us-girls-sharing.org.