Events that attract visitors into the community could get a financial boost from Tourism Walla Walla.
The agency that leads Walla Walla's tourism promotions is offering matching grants for 2012. The money is given to events that give long-term economic benefits to the Valley.
An applicants' conference will be Oct. 14 at 11 a.m. in the fifth-floor conference room at the Baker Boyer Bank building, 8 S. Second Ave.
Grant seekers must submit a project application by 5 p.m. Nov. 1.
Projects must increase overnight visitation to the valley, increase shoulder season tourism, encourage cooperative partnerships among local organizations, and establish clear, meaningful and measurable results.
Organizations that got matching funds for 2011 include the Walla Walla Chamber Music Festival, Downtown Walla Walla Foundation, Kirkman House Museum, Shakespeare Walla Walla, Tour of Walla Walla and Daily Market Cooperative.
A copy of the grant application is at ubne.ws/qiYK1X.
The changing seasons give visitors to the Mill Creek Brew Pub a chance to tap into a pair of new brews.
Brewer Troy Robinson said the Palouse Street business has released an Oktoberfest and its Brew 22 for autumn. The pair have been added to the pub's selection and are currently available.
The Oktoberfest, he described, is a malty, rich ale brewed with malted barley imported from Germany.
A touch of hops is intended to balance the sweet flavors of the Bavarian-style beer that celebrates the season.
The Brew 22, also inspired by the German tradition, is a blonde ale that incorporates pilsner malt and German crystal malt. Combined they create a traditional continental malt profile. American noble-style hops give it a crisp finish designed for cool evenings on the patio.
The two beers -- as well as the brew pub's Walla Walla Wheat and Wildwood IPA -- are featured with special discounts Thursdays. The autumnal releases are a prelude to winter's upcoming special brews: Penitentiary Porter and Winter Bock.
Strictly Business is a local business column. Vicki Hillhouse can be reached at email@example.com or 526-8321.