Workshop to detail use of direct mail

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A direct-mail initiative from the U.S. Postal Service aims to help businesses reach their customers more efficiently and with lower costs.

Small-business owners are invited to attend a one-hour workshop Sept. 20 to help entrepreneurs and proprietors with direct mail, minus the cost of mailing lists or permits.

USPS’s new “Every Door Direct Mail” service is reportedly the first in a series of initiatives targeted toward businesses to help streamline operations.

During next month’s presentation postal experts will explain how to pick a campaign message, target an audience and prepare mailings, according to an announcement. Information on creating an effective direct mail piece will also be available. Local printers will be onsite with displays, too.

A few details about the new program: The Every Door Direct Mail does not require a customer address. Businesses no longer need a permit. The cost is 14.5 cents per piece, meaning reaching 1,000 customers costs only $145 in postage.

The local workshop will be at 1 p.m. that day at Christ Lutheran Church Fellowship Hall, 1420 S. Second Ave. Seating is limited. Those interested in attending should register at usps.com/growyourbusinessdays.

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