Naming deal gives Walla Walla theater a boost

A $1 million agreement means the fixture on North Sixth Avenue will be called the Gesa Power House Theatre.

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WALLA WALLA -- The Power House Theatre is set to debut a new name.

The 368-seat performing arts venue is expected to be renamed the Gesa Power House Theatre as part of a new $1 million naming rights agreement with Gesa Credit Union. The changeover is expected to be made official Monday in a ceremonial agreement signing at the theater, 111 N. Sixth Ave.

The changeover was briefly announced this morning in a media advisory on the 4 p.m. event. However, suspense builds over more details of the transition until the official signing.

Officials did say the partnership signifies "a longtime commitment by Gesa Credit Union to provide financial sponsorship and community support to the theater organization The agreement also assures long-term sustainability for the theater and supports its ongoing mission to bring the highest quality professional theatrical productions, music and family entertainment to Eastern Washington."

Monday's event will be attended by members of the Richland-based Gesa Credit Union executive management team, Power House Theatre partners and the Power House Theatre management team. The presentation will include remarks from various officials, the signing of the name agreement and an introduction of the new name.

The Power House Theatre was introduced last year after a major transformation of a 120-year-old building formerly known for electricity generation into a performing arts theater inspired by the Blackfriars Theatre. It is home to Shakespeare Walla Walla and is on both the state list of historic buildings and the National Register of Historic Places.

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