Starbucks to decry divisive 'cliff' debate

Advertisement

NEW YORK (AP) — Starbucks is using its coffee cups to jump into the political fray in Washington.

The world’s biggest coffee chain is asking employees at cafes in the Washington, D.C., area to scribble the words “Come Together” on cups for drink orders today and Friday.

CEO Howard Schultz says the words are intended as a message to lawmakers about the damage being caused by the divisive negotiations over the “fiscal cliff.”

It’s the first time employees at Starbucks cafes are being asked to write anything other than customers’ names on cups.

While companies generally steer clear of politics to avoid alienating customers, the plea to “Come Together” is a sentiment unlikely to cause controversy. If anything, Starbucks could score points with customers and burnish its image as a socially conscious company.

As for whether customers will be confused by the “Come Together” message or understand that it’s related to the fiscal cliff, Schultz said in an interview that there’s wide public awareness about the negotiations and that Starbucks will use social media to explain the effort.

Comments

Use the comment form below to begin a discussion about this content.

Sign in to comment

4 free views left!