First Ave. shopping extravaganza set for Friday evening

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It’ll be a late night Friday for merchants along First Avenue.

The latest “Fridays on First” event is set for this weekend, which means participating businesses will be open until 9 p.m. Friday.

The monthly community event, sponsored by a group known as the “Merchants of First,” is a chance for businesses along First Avenue between Main and Alder streets to extend their hours and offer 10 percent discounts.

Another 20 to 30 vendor booths are set up on the street in the style of a farmers market. The block-party event runs 5 to 9 p.m., but the street will be closed to traffic from 3:30 to 10 p.m.

The event complements the already established ArtWalk, which takes place the first Friday of every month from May through December, organizers say. Participating businesses — 17 galleries, art venues, studios and museums — extend their hours to 8 p.m., displaying the works of local, national and international artists. Maps of participating businesses are available at the Downtown Walla Walla Foundation office, 2 S. First Ave.

Plumb Cellars, 9 S. First Ave., is one business participating in both events. The tasting room will feature pieces from the private collection of Walla Wallan David March, as well as selections from another artist.

Music will be provided courtesy of the downtown foundation by Whitman College pop band Humans Being.

For more info on the event, contact Robin Consani at info@sweetwaterpaperhome.com.

Strictly Business is a local business column. Vicki Hillhouse can be reached at vickihillhouse@wwub.com or 526-8321.

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