T-Mobile launches campaign to lure iPhone users

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NEW YORK — T-Mobile USA, the only “Big 4” phone company that doesn’t sell the iPhone, now wants to snag used ones from AT&T.

Starting Wednesday, when Apple is expected to reveal a new iPhone model, T-Mobile will start advertising that AT&T iPhone owners who are out of contract can switch to T-Mobile.

Apple Inc. hasn’t said anything about a new iPhone, but it is expected to announce the iPhone 5 at an event scheduled in San Francisco on Wednesday.

Signing an iPhone up for T-Mobile service has been possible for years, but iPhones take about 50 times longer to download files than on AT&T Inc.’s network.

This year, T-Mobile is reshuffling the frequencies on its network, which will let it match or even exceed AT&T’s data speeds on iPhones.

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