Walla Walla ad agency wins to Gold ADDY awards

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Walla Walla’s AMI Advertising Agency won two Gold ADDY awards and the Best in Show Award from the American Advertising Federation.

The awards, presented last Thursday at a ceremony in Yakima, recognized the agency’s consumer and business-to-business website designs in digital advertising in 2012.

The winning digital ad was created for Milton-Freewater’s Castillo de Feliciana Vineyard and Winery and the Dayton Chamber of Commerce. The Chamber’s site also nabbed the Best in Show Award. The awards were presented by the Yakima Advertising Federation, a chapter of the American Advertising Federation. From this point, both award-winning websites will be judged at a district level that includes competition from five states. If the sites win there, they will move on to a national competition.

The ADDY Awards are the advertising industry’s largest and reportedly most representative competition, attracting more than 50,000 entries every year in local competitions, according to the organization’s website. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. The Best in Show Award was given to the best entry of the entire competition.

According to the announcement from AMI, this was the agency’s first year participating in the competition. Partner and Digital Media Director Katie Oblisk said she’s proud of the results. “It also means the bar has been raised for us,” she said. “Now we need to strive to win twice as many Gold ADDYs next year.”

AMI is a full-service agency that operates in Washington and Oregon to create brand strategies, creative ad campaigns, marketing-related services, media buying and public relations. The firm is headquartered at 22 E. Poplar St., suite 202. For more details visit amiadagency.com or call 529-0175.

Strictly Business is a local business column. Vicki Hillhouse can be reached at vickihillhouse@wwub.com or 526-8321.

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