Wireless communications company Inland Cellular announced Thursday the acquisition of QpINs.com, an Idaho firm that provides loyalty marketing and mobile engagement services.
QpINs.com owner Kyle Williams joins Inland Cellular as the company’s new enterprise solutions coordinator.
The 4-year-old QpINs.com provides database marketing and reporting to users of its service through their cell phones. More simply put: cellphone users who subscribe through the service are connected to deals offered by participating businesses and vendors.
Financial terms of the acquisition were not disclosed in the announcement.
The release said the service will be even greater under Inland Cellular.
“Combining the innovative marketing technology from QpINs.com with the superior customer service experience Inland Cellular offers enables us to drive even better results for our clients and scale our products and service offerings exponentially,” Williams said in a prepared statement.
In his new role, Williams will develop new products and services, as well as enhance existing mobile market offers.
He will be based in the company’s business office in Lewiston.
Inland Cellular operates retail stores in Dayton and Walla Walla.
This article was modified on July 15, 2013, to reflect the following correction/clarification:
Due to a reporter’s error, an item in the Aug. 2 Strictly Business column misidentified the name of the company Inland Cellular acquired. The business is QpINs.com. We regret the error.