NCAA won’t allow logo to be using by gaming company

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NEW YORK — The NCAA said it will no longer allow Electronic Arts Inc. to use its logo starting next year. The move ends a lucrative business deal with the gaming industry giant and comes as the NCAA fights a high-profile lawsuit that says the governing body owes billions of dollars to former players for allowing their likenesses to be used for free.

The NCAA said it won’t seek a new contract with EA Sports, which manufactures the popular game, beyond the current one that expires in June 2014. EA Sports first began making the game in 1998.

The company reported $3.8 billion in net revenue during its last fiscal year and, aside from its NCAA Football franchise, is well known for Madden NFL, FIFA Soccer and other games.

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