Under new management this season, Ski Bluewood is looking to revitalize its image with a “March Madness” lineup of special events and competitions.
This weekend, the mountain will host a “King of the Mountain” competition, in which skiers and snowboarders can compete to see who can get down a racecourse the fastest. The winners will have their names engraved on a plaque in the lodge, in addition to getting a trophy and bragging rights to take home.
Director of Business Development Brandy Ream said Bluewood’s competitions are designed for all ability levels, from accomplished racers to young children just looking to have fun.
Special events are a new feature for Bluewood, and Ream said the mountain hoped to remind people that it’s still winter at Bluewood, even if days are getting warmer and warmer in town.
“We’re still very much in a winter state of mind,” said Ream, adding that the mountain had 11 inches of new snow earlier this week.
Events manager Eric Schultheiss said the mountain is looking to attract a younger crowd and create an atmosphere in which visitors can have fun with friends. Compared to his experience with ski areas on the west side of the state, he said Bluewood is known for being more laid-back, something he hopes comes across in the March Madness events.
This weekend’s King of the Mountain race is the second in a series of three special weekend events. The first, a speed and style competition called the Butter Bash, occurred March 2.
“It was a lot of fun. The vibe was there and the people who were there had a really good time,” said Brandy Ream, Bluewood’s director of business development.
March Madness’ final event, the Old School Half-Pipe Jam, will take place on Sunday, March 17. Building off of the “natural” half-pipe above Bluewood’s water tank, the park crew at Bluewood has built a competition-worthy half-pipe for skiers and snowboarders to show off their style. Schultheiss said the mountain has been hearing from a number of skiers and snowboarders who are excited for the event.
“All three events are new events, and we plan on making them annual,” said Schultheiss. Although all three are competitive, Schultheiss said the focus was on making events fun and welcoming for groups of friends.
Entry for each competition is $10. For more information, visit the Ski Bluewood website at bluewood.com.