'Sparkle' campaign kicks off and gets shoppers thinking local

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A retail campaign kicking off downtown this weekend is designed to shine a spotlight on local businesses.

The Downtown Walla Walla Foundation and Sweetwater Paper & Home have teamed up on a campaign to get shoppers thinking local.

Eighteen businesses will offer either specials, door prizes, treats, gifts or some combination thereof Sunday in celebration of “Sparkle,” a promotion to encourage supporting locally owned businesses.

“We’re trying to coin this as the early kickoff to holiday shopping,” said Gina Grant Bull, events and public relations manager for the Downtown Walla Walla Foundation. “We want to get people downtown and shopping local.”

She said Sweetwater Paper & Home owner Robin Consani spearheaded the movement on behalf of downtown merchants.

Shopping in local independently owned businesses has an overall benefit to the community because more of the money generated at a local business stays in the community, studies show. It’s an investment in the community, proponents say.

Participating businesses Sunday are: Blue Window Vintage, Book & Game Co., Door Number Two, Gotta Have It, Holly’s Flowers, Locati Cellars, Main Street Furniture, Midnight Oil Soap, Onion World, Salumiere Cesario, Seven Hills Winery, Sinclair Estate Vineyards, Skye Gardens, Sweetwater Paper & Home, T Walla Walla by Original Design, Telander Gallery, Trio Vintners and Well Face & Body.

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