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NBC Universal’s Sochi performance is partly measured in gold, too. Televising the Olympics is a complex, multi-million dollar business venture that seems to have more riding on it every two years. Beyond attracting millions of people to the broadcast network each night, NBC used the Sochi games to popularize streaming video, develop a cable sports network and launch entertainment programs.
SOCHI, Russia — By the busload, the world’s athletes and visitors rolled toward Sochi’s airport and took off for home today, fresh from a Winter Games experience that many Russians pronounced a smashing success and that the Olympic movement’s chief enthusiastically labeled a victory for the region and the host nation. “Yes! We did it!” one Olympic volunteer exulted as she darted into the night.
The United States speedskaters seal their first medal shutout since 1984.
Mikaela Shiffrin made Alpine skiing history Friday as the youngest ever winner of an Olympic slalom gold medal after making an astonishing recovery midway through her second run.
Snowboarder Vic Wild, who was born and raised in White Salmon, Wash., wins the parallel giant slalom Wednesday.
Instead of going for gold at the Sochi Winter Olympics, Under Armour has gone into damage control.
On a chilling Monday night at the Winter Olympics, Americans Meryl Davis and Charlie White won the gold medal in ice dancing by dancing as if there were no ice.
NEW YORK — The 2014 Sochi Olympics were expected to be a triumphant moment for the U.S. speedskating team — and the squad’s sponsor, Under Armour.
The United States’ David Wise wins the first ski halfpipe event in Olympic history Tuesday night.
Ted Ligety becomes the first U.S. man to win two Olympic gold medals in Alpine skiing with the victory today.
The U.S. and Canada have chosen to sit the goaltenders that played in the 2010 gold-medal game at the Vancouver Olympics.
The countries face off for the gold for the fourth time in the five Winter Games it has been played.
When things were not going all that well for Julia Mancuso during pre-Olympic races a few months ago, she was fairly certain these would be her last Winter Games.
KRASNAYA POLYANA, Russia — The conversation happened in an airport as Lauryn Williams and Lolo Jones were making their way to Rome for a track meet. Williams asked why no one recruited her to try bobsledding. Jones replied that she was perfect for the sport.
SOCHI, Russia — Bode Miller cried at the finish line Sunday.
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