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Harvest Foods shoppers John Hubbard (left) and Jose Garcia (right) look over rows of colorful produce interspersed with harvest and Halloween decorations Wednesday evening. As many grocery chains lower prices to compete in the current economy, locally owned stores focus on customer experience and convenience as well as involvement in the community as their strengths.

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Groceries' food fight benefits consumers

Grocery retailers are trying to capture business through lower prices and greater sales volume.

The little tags began showing up two weeks ago on the shelves at Safeway. Yellow slips for grocery items from pet food to pizza and everything in between, showing off new prices slashed by as much as 30 percent.

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