July 24, 2012
Sherry Orchard works at her feather-painting art in her booth at the Walla Walla Farmers' Market on a recent Saturday. On the first Friday of summer months, she takes part in a new art-centered street fair merchants on First Avenue started in July.
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The art of marketing and the marketing of art has intersected on First Avenue in downtown Walla Walla. Several merchants along the block between Main and Alder streets have tapped into the once-a-month First Friday ArtWALK with something they call Fridays on 1st. During the street fair/block party First Avenue is closed off at 3:30 p.m. so vendors can set up booths. The event starts at 5 p.m. and runs to 9 p.m., with live music starting at 6 p.m.