October 6, 2012
Joel Selvin hams it up for the camera as he listens to the music playing at Asian Box in Palo Alto, Calif. Increasingly, restaurateurs are getting creative about the music in their establishments from hiring music consultants to spinning their own vinyl. Selvin consults restaurants on their sonic sensibilities.
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SAN JOSE, Calif. — Before opening, the team behind Asian Box, a build-your-own-bowl cafe in Palo Alto, Calif., hoped that executive chef Grace Nguyen’s authentic cuisine would transport guests to the bustling streets of Vietnam, where rickshaws kick up dust and pho carts pump basil steam high into the sky.