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One of his lower receivers laying on the counter, Jeff Pierce disassembles an AR-15 to show the multiple pieces.

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A shot at a dream

For many men, sitting around a gun store all day would be a dream come true. Gun store owner Jeff Pierce, on the other hand, would rather devote his time to designing and building guns. “Retail wasn’t really my focus,” Pierce said in a recent interview at his store. “It (is) necessary to do the other parts.”


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